Ready Set Awarness Recommendations.mp4
THE GOAL: Get ReadySet in front of Target Accounts
Questions that must be answered:
If I were building an ABM program from scratch with an entirely new target account list, this is how I would do it. When the goal is to drive initial awareness with a completely cold account, the process involves several key steps:
You’ve already put in the work on identifying which accounts to target. The next step is having at least a baseline understanding of how to segment and target the right people within those accounts, whether by name or job title.
The framework and recommendations I’ve provided focus on visualizing the core idea that the primary goal is to facilitate connections between ReadySet and the people within these target accounts. And this boils down to two things: channels and tactics. In its simplest form, we need to identify how we’re going to reach these individuals and what we’re going to say once we do.
While the documentation provides detailed recommendations, the high-level approach involves building an always-on awareness program complemented by targeted, direct outreach campaigns. These efforts should be tailored to different buyers at various levels within the organization, ensuring that we have justified touch-points over time.
I wanted to present this high-level view because it’s easy to overcomplicate things, but the core concept is straightforward. These recommendations are designed to help you programmatically generate awareness and build connections with your target accounts in a structured and effective way.